Beyond the black glass door

The renowned English car-manufacturing company has unveiled a limited edition designer version of the most potent and technologically advanced Rolls-Royce in history. A must-have for Rolls Royce fans who express intense urge for highest form of luxury, bespoke, style, uniqueness and more, the designer edition of Wraith will be fitted with the finest materials to match customer’s exact specifications.

I was chosen to design a UX for their upcoming mobile app to celebrate their strong link to high fashion and quality in all areas. The app will be available for RR owners.

The pursuit of perfection

Rolls-Royce Wraith. Inspired by Fashion Unveiled As Haute Couture On Wheels deserves it`s own app. Rolls-Royce redefines high fashion. The journey starts in the Goodwood Studio, where customers first encounter the motor car they are interested in – and the creation of their perfect Rolls-Royce begins.

A high-shine black glass door and handcrafted antique wood flooring – rather like a classic British gentleman’s club – lead to the Rolls Study. This room captures the essence of the risk-taker and adventurer that Charles Rolls was. On the wall, a propeller gently turns – a reminder of his passion for aviation.

Rune Wold

Author Rune Wold

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